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April Fool's?

Drug use increasingly glamorized in rap music, according to new study of 2-decade trends

UC-Berkeley researcher finds 6-fold increase in drug mentions, dramatic jump in positive 'framing'

Berkeley, CA, April 1, 2008 – Rap music has gone from an art form that largely warned against the dangers of substance abuse to one that often glorifies illegal drug use, according to the first systematic social science study of the genre covering nearly two decades. The study is published in the April 2008 issue of Addiction Research & Theory, a peer reviewed scientific journal.

“Positive portrayals of drug use have increased over time, and drug references increased overall,” says study author Denise Herd, Ph.D., Associate Dean of Students, School of Public Health, University of California, Berkeley. “This is an alarming trend, as rap artists are role models for the nation’s youth, especially in urban areas. Many of these young people are already at risk and need to get positive messages from the media.”

Dr. Herd and her team sampled 341 lyrics from the most popular songs in rap between 1979 and 1997. Each song was categorized in terms of its drug mentions, behaviors and contexts, as well as for its attitude towards drug use and consequences. Rap genres were also categorized, and drug-type mentions were coded and analyzed.

The researchers found that songs with references to drugs increased six-fold over this time span. Songs exhibiting positive attitudes toward drugs and the consequences of drug use also rose exponentially. Drug types mentioned changed significantly, and references of using drugs to signify glamour, wealth and sociability increased as well.

“This indicates a shift from cautionary songs, such as those that emphasized the dangers of cocaine and crack, to songs that glorify the use of marijuana and other drugs as part of a desirable hip-hop lifestyle,” says Dr. Herd. “This is alarming because young children are exposed to these messages. I don’t think this is a story we as a society want them to absorb.”

The change in references and drug portrayals was dramatic. Dr. Herd found that, of the 38 most popular songs between 1979 and 1984, only four, or 11%, contained drug references. By the late eighties that number had increased to 19%. The numbers continued to increase, and 69% of rap songs after 1993 mentioned drug use.

While songs early in rap history that mentioned drugs were generally cautionary tales about the dangers of crack, base or powdered cocaine (i.e., “White Lines”), mentions of marijuana and “blunts” (marijuana-stuffed cigars) doubled between 1979 and 1997, with many songs portraying the drugs as glamorous rewards of the hip-hop lifestyle (“The Chronic”).

Correct me if I'm wrong, but according to Bill Brewster and Frank Broughton's essential Last Night a DJ Saved My Life (page 234, in fact!):

The scene was far more druggy than today's rap stars prefer to remember, and along with pot-- modern hip hop's drug of choice-- plenty of less innocent pleasures were enjoyed. In between sixties heroin and eighties crack, the Bronx whizzed along on cocaine, which was then held to be non-addictive. Hence names like Kurtis Blow and Coke La Rock, and the fact that Melle Mel's record "White Lines" actually started life as an ironic celebration of cocaine, with the "Don't do it" message tacked on for commercial reasons.

So what's changed isn't rap, but the business environment.

If anyone's to blame, then, it's the record industry executives. Or guys like BET founder Bob Johnson, who got rich airing commercial music full of drug references, all the while canceling valuable news programming.

Or blame the rappers. Yeah. Fine. Won't somebody PLEASE think of the children?

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